On Sunday night the next stage of Freeviews marketing campaign begins, with another roadblock advertisement across all 5 free to air networks at the same time.
Freeview deployed the same concept when it hit TV screens last year.
This Sunday at 6:29pm the new 60-second promo will air across Seven, Nine, TEN, ABC and SBS simultaneously.
The promo, built around why we love TV promises some of the memorable free-to-air TV moments that Australians have ever witnessed across the years. It will be designed around moving vignettes, from historic and world-changing events to favourite characters, with drama-filled scenes and moments in sport.
Everyone has their favourite TV moments or remembers a time when they were absolutely glued to the TV this reminds us all of why we love our free TV, said Freeview CEO Robin Parkes.
Weve captured some of those moments Im sure people will have their own favourites too.
The campaign coincides with the arrival next week of Freeview-endorsed digital TV equipment in retailers nationally.
In a recent interview with TV Tonight, Parkes added, Its a new ad focussing much more on the content. The first ad went out very information heavy -EPGs, no contracts or fees. This is all about the love of TV. It will run as a roadblock at 6:29 and then every night it runs for a month and then theres a 30 second ad which tells you what you have to do to get a set top box or high definition TV. And it drives them into a store to speak to their retailer.
Were not going to try and explain what you need in equipment, it says your local retailer can assist you in choosing a product.
Freeview says an extra five free digital channels are already available (ABC2, SBS2, Seven HD, Nine HD and ONE) and new free-to-air channels will progressively roll out over the next year. A media conference is also planned for next week.
(TV TONIGHT)
Duration : 0:0:31
On Sunday night the next stage of Freeviews marketing campaign begins, with another roadblock advertisement across all 5 free to air networks at the same time.
BSKYB Sky 1 test card including a Videocrypt encryption test. This was recorded on Saturday, 2nd of November 1991 at 02:08 GMT from the Astra satellite at 19.2 east before Sky moved all its channels to the 28.5 east position. The transmission was in analogue PAL and without sound.
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