Newsreader Fiona Bruce turns action hero in this extended promo for the launch of the BBC’s HD Channel.
Bruce can be seen diving athletically to save a falling vase that has just been valued at £2m by an Antiques Roadshow expert.
Developed by Fallon, and produced by Red Bee Media to promote the improved picture quality of TV programmes delivered via HD using the strapline “TV goes cinematic”.
Edition include a 40, 65 and 95 second versions of the promotional trail as well as an additional radio ad.
This is the extended 95 second edition.
Duration : 0:1:36
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This promo ran across the BBC during Christmas 2005 promoting the 6 BBC channels available by converting to Freeview.(Digital Terrestrial TV) The advert drew complaints from viewers because of the imagery of floating heads in a landscape and was taken off air. For more examples of Pay TV and Digital TV marketing, visit www.paymedia.co.uk
Duration : 0:0:40
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A video demonstration from IFA showing how the new BRAVIA W5810 and Z5800 videos with built-in freesat work.
Enjoy free HD programmes from the BBC and ITV on the ultimate HD BRAVIA™ LCD TVs. The new W5810 and Z5800 BRAVIA TVs have freesat built-in which means you can access over 140 free TV and radio channels, including over 70 hours a week of free HD TV, with no subscription costs.
The new freesat BRAVIA TVs have an integrated DVB-S2 tuner so there’s no need for a set-top box or cables cluttering your living room. The BRAVIA W5810 and Z5800 series also have a superb Full HD 1920 x 1080 pixel resolution and are packed with the latest picture and motion technology from Sony. Now, for the first time you can really watch free satellite HD TV as it’s meant to be.
For more information please go to:
http://presscentre.sony.eu/content/detail.aspx?NewsAreaId=2&ReleaseID=4759
Duration : 0:1:47
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TV spot for Sky’s HD service which provides access to the BBC and ITV’s HD coverage of the 2010 FIFA World Cup in addition to other HD services. For more examples of marketing from Pay TV operators and Digital broadcasters around the world visit www.paymedia.co.uk and get in touch with us.
Duration : 0:0:40
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This is the fist known BBC HD Freesat Promo.
Broadcast just after Eastenders 8.30pm Monday 5 May 2008.
Best viewed by clicking ‘watch in high quality’
Duration : 0:1:5
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Get Set for Digital
Duration : 0:1:1
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BBC News at Six article on Freesat.
Duration : 0:2:8
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Ensure that all the televisions in your home are ready for digital switchover
Duration : 0:0:20
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BBC News article about the new Freesat service.
Duration : 0:2:10
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